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Careers   ·  August 27, 2021

Digital Marketing Apprentice

Status: Part-time (10-15 hours per week) non-exempt, seasonal

Duration of apprenticeship: 1 year

Hourly compensation: $15/hour

Supervised by: Marketing and Communications Manager

Note: this position is expected to work a hybrid schedule based on current San Diego County COVID-19 regulations

The Museum of Photographic Arts is seeking a digital marketing apprentice. A member of MOPA’s Marketing and Communications Department, the position plays a critical role in optimizing annual and quarterly campaigns. The digital marketing apprentice will own content and engagement analysis for the Museum’s Instagram and Facebook channels, in addition to inbound traffic analysis to MOPA.org, the Museum’s YouTube and TikTok channels, e-commerce and donor-support campaigns.

Primary responsibilities include, but are not limited to:

Reporting and analysis

  • Build mini audits at the start and end of apprenticeship
  • Own, run and draft monthly reports to assess how digital campaigns are meeting goals
  • Confidently recommend ways to optimize campaigns during reporting

Planning and reporting: E-commerce

  • Maintain and implement content calendar on social, email and MOPA.org
  • Own, run and draft monthly reports to assess if team is meeting goals according to quarterly plans
  • Confidently recommend ways to optimize quarterly campaigns at halfway points

Content implementation

  • Support scheduling posts on Instagram and Facebook
  • Support drafting posts on Instagram and Facebook
  • Support implementation of user-generated content campaigns
  • Retrieve content for teams to build email campaigns

Organization

  • Draft daily planning emails
  • Draft weekly recaps 
  • Draft and optimize how-to documents

Qualifications

  • Demonstrate an interest in digital marketing
  • Have an investigative, problem solving attitude
  • Can make recommendations derived from insights and research
  • Can take insight into action by evaluating opportunities
  • Love marketing analytics and A/B testing
  • Can write creatively, efficiently and with perfect grammar and AP style
  • Asks a lot of questions
  • Understands and trusts that the work they do is important

MOPA is committed to an inclusive, diverse, equitable, and accessible (IDEA) workplace. As an organization, we seek to carry out hiring practices that meet these standards. (EOE/AA)

To apply:

Please e-mail resume along with a thoughtful cover letter that clearly describes how your skills and experience meet this position’s qualifications to Arturo Garcia, MOPA marketing and communications manager at garcia@mopa.org and reference “Digital Marketing Apprenticeship” in the subject line. Please no telephone calls. No Recruiters. Incomplete applications will not be considered.

Physical Requirements

 Sitting  Grasping
 Walking  Traveling
 Bending/stooping  Kneeling
 Reaching outward  Pushing/pulling
 Squatting/crouching Usual amount 15 lbs (estimate)
 Manual dexterity Max amount 60lbs (estimate)
 Crawling  Lifting
 Balancing Usual amount 15 lbs (estimate)
 Standing Max amount 40lbs (estimate)
 Driving  Carrying
 Climbing Usual amount 10 lbs (estimate)
 Reaching Above Shoulder Max amount 20lbs (estimate)

 


   

   

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